With budgets looming for next year, it was decided to create a campaign to combine Snyder's of Hanover Mulit-Grain, Eat-Smart and Organic line of pretzels under one umbrella branded "Good for You". Keeping with their initial look, the goal was to use imagery that was etheral in order to create the same feeling as the "Life Should Always beThis Good," campaign line. This national magazine ad is specific to the company's MultiGrain line.