The goal of this project was to develop a multi-level advertising campaign for Snyder's of Hanover core product, the Sourdough Pretzel line. Snyder's has been around since 1909 and the sourdough was their original pretzel. I conceptualized "America's Pretzel" which ultimately became "America's Sourdough Pretzel". This magazine ad uses Snyder's original look, but retains it's own character with the American flag image along with the "America's Sourdough Pretzel" logo. It's use of generational copy and imagery reiterates the sourdough's heritage.